Creative Marketting ideas

1. Create relevant content on your website. Blog categories or an on-site article directory are excellent for this.
2. Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine.
3. Reuse content. If you have great content but no one is consuming it, repurpose it. Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless.
4. Try article marketing. Publishing articles online creates good backlinks to your website, shows expertise, builds credibility, and more. It’s also relatively affordable and easy to outsource.
5. Write a book or ebook. Books have more value than most other types of content and establish your expertise. You can sell them or offer them for free in exchange for email addresses.
6. Sponsor a local sports team. Send out a press release or feature article and get your logo on the team uniforms. This makes you a valuable community member and builds awareness.
7. Speak at seminars and teach workshops. You’ll get publicity from marketing the event and from the event itself.
8. Enter business award competitions. If you win, you get a badge on your website and a lot more sales. Even if you don’t win, you can still get lots of publicity if you place high enough and broadcast your participation.
9. Create your own business award competition. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award.
10. Host free events. Reporters are always looking for a good story. Give them what they want and get some free publicity by hosting a free event. You’ll get more response if there’s food or freebies involved. Use this list of 109 ways to get media attention to make the most of any event.
11. Network at your local Chamber of Commerce. This is a classic marketing idea for small businesses because it can yield big dividends. Association with the Chamber will make your events more credible, and you can find new partners or clients, or discover opportunities to teach or speak.
12. Join associations and use the provided resources, including local networking events, online forums, and job boards.
13. Build a referral network. Referrals and word of mouth are the most powerful advertising, so build relationships with professionals and other businesses you would happily refer your customers to–and who can send referrals your way, as well.
14. Make partnerships for co-promotion. Several related but non-competing businesses working together on a promotion can afford bigger ad space, better prizes, and other advertising expenses.
15. Be a people person. Never stop networking, follow all leads, and participate in conversations wherever you find them. Don’t be afraid of the phone, internet, email, or face-to-face meetings.
16. Send handwritten holiday, birthday, or thank you cards to past and current clients, valued partners, vendors in your referral network, connections who have helped you–everyone you can think of. This is a low-cost and unique marketing idea for small business, but many entrepreneurs have reported its effectiveness.