Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide
radically different social actions. For instance, Twitter is a social
site designed to let people share short messages or “updates” with
others. Facebook, in contrast is a full-blown social networking site
that allows for sharing updates, photos, joining events and a variety of
other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as
news stories, and “discovery” is a search activity. Social media can
also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.
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